n . c h a n d r a m o u l i
facebook tweeter blog
 
 
Reports authored by N. Chandramouli spacer
fb-icon twitter wordpress
  spacer  
The Brand Trust Report, India Study, 2013.

The Brand Trust Report, India Study, 2013 (ISBN: 978-81-920823-4-9), is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2505 influencer-respondents across 16 cities, and generated nearly 3 million datapoints and 19000 brands, making it the most intensive study on Brand Trust across the globe.

This current year's report is a result of more than 13,000 hours of fieldwork conducted across 16 Indian cities between July and November 2012, resulting in nearly 19,000 unique brands and three million data points. The 187 A4 sized pages report is divided into 4 parts.



spacer The Brand Trust Report, India Study, 2012.

The Brand Trust Report, India Study, 2012 (ISBN:978-81-920823-1-8), is the result of a primary research based on the proprietary 61-component Trust Matrix. TRA’s Trust Matrix has resulted from several hundred hours of research with sociologists, communication experts and behavioural scientists. This year’s research was conducted among 2718 ‘influencer’ respondents across 15 cities.

The study, the most intensive undertaken on Brand Trust across the globe. The study generated nearly 2 million datapoints and 17000 brands. Indian Statistical Institute helped create a statistically robust Brand Trust Index which has been used to hierarchically rank India’s brands on the basis of trust. The report is 140  pages and was published in 2012.
read more... spacer read more...
  spacer  
The Brand Trust Report, India Study, 2011.

The Brand Trust Report, India Study, 2011 (ISBN: 978-81-920823-0-1) is Trust Research Advisory (TRA), a company which is a part of the Comniscient Group. The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in this research were Indian Statistical Institute (ISI) and eNxt Financials. The report is 116 pages and was published in 2011.

The basis of the study is the proprietary 61-components of Brand Trust, conducted across 2310 corporate respondents targeted in this study who have an influencers’ profile. The report has a detailed analysis of the Most Trusted Brands in India and has listings of the All-India 300. The report will be useful to Communicators, CEOs, Advertisers and professionals of Public relations in India.

read more...
 
spacer
n. chandramouli © 2012, All right reserved.