n . c h a n d r a m o u l i
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N. Chandramouli is a Chemical Engineer turned Communicator who began his entrepreneurial journey straight after his engineering in 1990. His business experience began with chemicals & went on to stock-broking, banking and exports. His engagement with communication began in 1998 - a business that has obsessively consumed him since then. 

In the last decade of his career he has promoted 6 different communication companies under the Comniscient Group umbrella. Of these, two are PR agencies and, one of them, Blue Lotus Communications, has been awarded the 'Agency of the Year' by two reputed organizations in two consecutive years. Two other businesses are gold standards in their own sectors; Bluebytes, a news research and analysis company, and Trust Research Advisory, a business efficiency advisory.

The unique combination of his engineering background, communication business experience, and his other entrepreneurial exposures, brings an inimitable perspective to communication. Chandramouli lectures in several communication colleges and is also the author of The Brand Trust Report, India Study (2011 and 2012), and Decoding Communication.

He can be reached at decoding@nchandramouli.com

[Comniscient is the umbrella brand that includes Blue Lotus Communications, Blue Bytes News Research, Trust Research Advisory , i9 Communications , Brix Media and Reverb Events]

 
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Kaushal Sampat, President & CEO, DUN & BRADSTREET INDIA

Kaushal Sampat “Decoding Communication is essential reading for anyone who wants to understand the subject of Communication in its entirety.  It deconstructs the subject of systematically and with the precision of a surgeon... It is a truly enlightening work.”

 
Dr. Frank-Jürgen Richter, FOUNDER AND CHAIRMAN, HORASIS

Dr.Frank"Decoding Communication uses analysis, humor and compelling storytelling to explain the magic of communication. Rigorously researched, this is an indispensable guide to impact individual and organizational destiny."

 
Rakesh Kaul, President, SPHEREONOMICS

Rakesh Kaul"Decoding  Communication is a landmark book by Chandramouli, a leader in the field of business communication. It is seminal, timely and path-breaking. This book is a must read for every practitioner in the field of communication."

 
J. S. Mani, FOUNDER AND BRANDSMITH, BRAND MUSIQ (formerly President & Head, DDB Mudra)

J .S Mani "Decoding Communication is a brilliant effort at understanding almost everything there is to know about communication and communicating. With his incisive questioning and deep-rooted professional practice, Chandramouli takes you through a fascinating journey of when it all began, how it all began, and how to use this to communicate even more effectively. A brilliant read for anyone and a very useful handbook for many."

 
Dr. Ajai Singh, MASTER LEADERSHIP COACH

Dr. Ajai Singh "For someone who has been actively coaching over the last decade I found Decoding Communication comprehensive and with practical insights for all. Every reader will benefit from what Chandramouli has written and be able to easily apply it in business and personal life. A must read and possess."

 
John Goodman, PRESIDENT, OGILVY ACTION ASIA PACIFIC &
REGIONAL DIRECTOR, OGILVY & MATHER

John Goodma"Congratulations to Chandramouli on this valuable contribution to modern marketing communication... people will find it valuable."

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Mitch Kent, GLOBAL PR HEAD, HAY GROUP

Mitch  Kent"Chandramouli has written a fascinating book about both the evolution of communication and how it has manifested itself in today’s world."

 
Gourab Banerji, ADDITIONAL SOLICITOR
GENERAL OF INDIA

Gourab Banerji"I have read Decoding Communication with profit and with interest. It combines a theoretical basis for understanding communication with practical insights. It ought to be required reading for anyone in public life. "

 
Vinod Nair, MANAGING DIRECTOR,
NETWORK ADVERTISING

Vinod  Nair"After two decades in the world of communication, it is evident to me that there is nothing exact in this field. Decoding Communication, however, is a fantastic attempt at demystifying the process of building a great brand. It is a must-read for anyone who wants to understand the process and the discipline of brand building. It provides valuable insights to newbies and also gives fresh perspectives to experts."

 
Sam Balsara, CHAIRMAN AND MANAGING
DIRECTOR, MADISON GROUP

Sam  Balsara“Excellent read for students as well as practitioners of communication. Helps provide a conceptual framework to better understand what we do intuitively and why it works and sometimes doesn’t.”

 
Probir Roy, CO-FOUNDER, PAYMATE,
BEST DAAM & CORUSCANT TEC

Probir  Roy“In the dynamic business environment of today where perception is often mistaken for reality, Decoding Communication provides a ready-reckoner for the corporate chieftain to remain honest to the latter. Peers, clients, practioners and students who read this will not only learn about communication and brand building, but also about themselves. A Must Read”.

 
M.G. Arun, BUREAU CHIEF, FINANCIAL EXPRESS

M.G. Arun"Great effort!  The book reflects painstaking research -  a scientific attempt to decode communication and the various factors that make it work. Chandramouli has also thrown in enough examples, anecdotes and instances that makes it a very interesting read. It's not a book to read once and keep away. It makes a good reference for professionals and starters alike."

 
Anuradha Das Mathur, FOUNDER & DIRECTOR, 9.9 MEDIA

Anuradha Das Mathu“Decoding Communication offers a whole new vocabulary on the concept of communication and related issues. While it is replete with deep insights for anyone who wants to understand the art, the science and the philosophy of communication, it is equally relevant for life lessons. Thought provoking and a ‘must read’"

 
Ashish Bhasin,
CHAIRMAN INDIA & CEO SOUTH EAST ASIA, AEGIS MEDIA & DIRECTOR POSTERSCOPE

Ashish Bhasin"Decoding Communication by Chandramouli is a good treatise on the often partially understood process of Communication. I would very much recommend it to students, practitioners and proponents of Advertising & Marketing Communication, on a topic that is more complex than what appears from outside."

 
 
Sunil Gautam, FOUNDER, HANMER MSL

Sunil Gautam" Chandramouli's Decoding Communication scores. A treatise, it studies the foundation of communication, the projection of trust and the need for businesses to tell their stories effectively. It engages and fascinates in equal parts.
Decoding Communication succeeds where others have failed."

 
Preeti Vyas, CHAIRWOMAN,
VYAS GIANNETTI CREATIVE

Preeti Vyas"Decoding Communication has been a great, absorbing read. It is for anyone looking to get a clear idea about communication and students and professionals will especially enjoy reading it. This book is a great example of demystifying communication. Simple, straightforward and downright logical."

 
Deepak Jayaram, MANAGING PARTNER, DIALECT (GROUP M)

Deepak Jayaram"Decoding Communication is an absorbing treatise on the evolution of communication through the lens of psychology, sociology and anthropology. It shows the importance of  our approach to communications to enhance its effectiveness, so important in an age of instant social-media reactions. A must read for those who see their calling in the communications industry."  

 
Sanjiv Mehta, CEO, THE EAST INDIA COMPANY

Sanjiv  Mehta"Decoding Communication gives readers an in-depth view into the DNA of communication and how to structure it to make it effective and efficient. It is not only a must read for executives managing communication, marketing, branding, PR, but also a great book for anyone looking to become a stronger influencer and powerful communicator. A great resource for experts and beginners in the field."

 
Arjun Balakrishnan, DIRECTOR OPERATIONS, PANASONIC INDIA

Arjun Balakrishnan"Congratulations to Chandramouli on path-breaking content in Decoding Communication.  There is no question that it is a brilliant and insightful analysis that draws on Anthropology, Cognition and Intelligence. It seeks to reflect the correlation between communication and the truth. It is really for the student of communication as well as for the CEO. Outstanding work!"

 
Murugavel Janakiraman, CHAIRMAN, CONSIM GROUP
(Bharatmatrimony.com, IndiaProperty.com,
Clickjobs.com)

Murugavel Janakiraman"Chandramouli has done a masterful job of 'decoding communication'. With a good balance of theory and practice, his book provides a detailed analysis of the historical, scientific, critical and cultural questions at the foundation of communication theories and practice. Will prove to be essential text for communication professionals as well as students, and all those interested in the art of communication".

 
Raj Kalady MANAGING DIRECTOR,
INDIA PMI

Raj Kalady"I believe Decoding Communication will be sought by both practitioners (in Organizations) and students (in academia) alike. It is very comprehensive and covers all bases."

 
     
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